{"id":118470,"date":"2025-02-14T17:42:53","date_gmt":"2025-02-14T14:42:53","guid":{"rendered":"https:\/\/buletin.de\/bucuresti\/?p=118470"},"modified":"2025-02-14T17:42:54","modified_gmt":"2025-02-14T14:42:54","slug":"noua-identitate-a-sectorului-2-motiv-de-scandal-intre-actuala-administratie-si-fostul-primar-cum-arata-logo-ul-discordiei","status":"publish","type":"post","link":"https:\/\/dev.buletin.de\/bucuresti\/noua-identitate-a-sectorului-2-motiv-de-scandal-intre-actuala-administratie-si-fostul-primar-cum-arata-logo-ul-discordiei\/","title":{"rendered":"Noua identitate a Sectorului 2, motiv de scandal \u00eentre actuala administra\u021bie \u0219i fostul primar. Cum arat\u0103 logo-ul discordiei"},"content":{"rendered":"\n

Prim\u0103ria Sectorului 2 a lansat noua identitate vizual\u0103, iar subiectul a devenit motiv de scandal \u00eentre actuala administra\u021bie \u0219i fostul edil. Motivul – Radu Mihaiu sus\u021bine c\u0103 Rare\u0219 Hopinc\u0103 folose\u0219te elementele de branding \u00een interes politic. <\/strong><\/p>\n\n\n\n

Branding-ul Sectorului 2 a fost finalizat \u00eenc\u0103 din mandatul fostului primar, \u00eens\u0103 acesta spune c\u0103 a decis s\u0103 nu \u00eel lanseze pentru a nu fi acuzat c\u0103 se folose\u0219te de el \u00een scopuri electorale. \u00cen imaginea stilizat\u0103 aleas\u0103 se pot vedea cl\u0103diri-simbol ale zonei, precum Foi\u0219orul de Foc. Drept slogan, publicitarii care au lucrat manual de brand au ales \u201eMicul Bucure\u0219ti\u201d.<\/p>\n\n\n\n

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foto: brandbook al Sectorului 2<\/figcaption><\/figure>\n\n\n\n

Cu aceast\u0103 nou\u0103 identitate vizual\u0103, urmeaz\u0103 s\u0103 fie lansate o serie de obiecte care s\u0103 consolideze brand-ul Sectorului 2: totemuri stradale, autocolante pentru ma\u0219inile autorit\u0103\u021bii publice, materiale promo\u021bionale \u0219i logo-uri declinate din cel principal, pentru institu\u021biile din subordine.<\/p>\n\n\n\n

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foto: brandbook al Sectorului 2<\/figcaption><\/figure>\n\n\n\n

CITE\u0218TE \u0218I:<\/strong> EXCLUSIVITATE I Cum arat\u0103 la interior, dup\u0103 restaurare, cl\u0103direa care \u201edomina \u00een\u0103l\u021bimile Bucure\u0219tiului\u201d, Foi\u0219orul de Foc<\/a><\/p>\n\n\n\n

\u00cen manual de brand se argumenteaz\u0103 \u0219i ce se urm\u0103re\u0219te cu aceast\u0103 nou\u0103 identitate:<\/p>\n\n\n\n

Sectorul ca un spa\u021biu \u00een care mo\u0219tenirea trecutului este pus\u0103 \u00een lumin\u0103 \u0219i cap\u0103t\u0103 farmecul \u0219i efervescen\u021ba
specific\u0103 marilor capitale europene. Comunit\u0103\u021bile \u00ee\u0219i p\u0103streaz\u0103 individualitatea, de\u0219i simt c\u0103 fac parte din ceva mai mare, se coaguleaz\u0103 \u0219i \u00eenfloresc. Devin partenere ale administra\u021biei publice \u00een dezvoltarea sectorului, astfel \u00eenc\u00e2t sectorul \u00eenflore\u0219te \u0219i r\u0103spunde \u00eentr-un mod c\u00e2t mai potrivit nevoilor reziden\u021bilor. Comunit\u0103\u021bile devin parte din procesul de dezvoltare \u0219i \u00ee\u0219i asum\u0103 responsabilitatea \u00een dezvoltarea sectorului. Zona de business devine o comunitate bine organizat\u0103, implicat\u0103 \u00een dezvoltarea sectorului \u0219i se creeaz\u0103 un triunghi al colabor\u0103rii \u00eentre: comunit\u0103\u021bile locale, comunitatea de business si administra\u021bia local\u0103.<\/p>\n\n\n\n

\n
Sus\u021bine Buletin de Bucure\u0219ti pentru investiga\u021bii, reportaje \u0219i \u0219tiri Locale<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

CITE\u0218TE \u0218I:<\/strong> Stadion nou pentru Clubul Dinamo. Complexul Multifunc\u021bional va costa peste 100 de milioane de euro<\/a><\/p>\n\n\n\n

Noua identitate vizual\u0103 – de la partea creativ\u0103, la scandalul politic<\/h2>\n\n\n\n

Joi sear\u0103, fostul primar Radu Mihaiu (USR) a postat pe Facebook un mesaj dur<\/a> \u00een care \u00eel acuz\u0103 pe actualul edil, Rare\u0219 Hopinc\u0103, de faptul c\u0103 se folose\u0219te de noul branding pentru a c\u00e2\u0219tiga capital politic. D\u0103 exemplu poza de cover folosit\u0103 de Hopinc\u0103 pe Facebook, poz\u0103 care are elemente comune cu logo-ul.<\/p>\n\n\n\n

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acuza\u021bia lui Radu Mihaiu la adresa lui Rare\u0219 Hopinc\u0103<\/figcaption><\/figure>\n\n\n\n
\n

Dup\u0103 modelul fratelui mai mare, Negoi\u021b\u0103, care \u0219i-a luat pe persoan\u0103 fizic\u0103 tot (\u0219coli, parcuri, etc), Hopinca a descoperit ni\u0219te \u201cbling bling\u201d \u0219i\u2026 hop \u0219i el \u0219i-a lipit numele.
Un brand de sector nu-i doar un logo, un slogan \u0219i ni\u0219te grafic\u0103 colorat\u0103, cum pricepe mintea \u00eengust\u0103 a unui pesedist. A scos \u0219i \u201ccrucile\u201d din design, simbol al sectorului cu cele mai multe biserici, multe de patrimoniu, \u0219i le-a \u00eenlocuit cu ni\u0219te \u021b\u00e2\u0219nitori, pe-o vopsea mai \u00eenchis\u0103 la culoare. \u0218i l-a plagiat pe ro\u0219u. Vede\u021bi originalul vs. copia ratat\u0103.
Minte \u00eengust\u0103, orgolii mici \u0219i rezultate pe m\u0103sur\u0103.
A\u0219a c\u0103, plagiatorule, jos labele de pe branding-ul Sectorului 2! Este al oamenilor de aici. Prim\u0103ria nu-i mo\u0219ia ta, iar banii publici nu-s meni\u021bi s\u0103 fie investi\u021bi \u00een imaginea ta.<\/p>\n\n\n\n

<\/p>\nradu mihaiu<\/cite><\/blockquote>\n\n\n\n

\u00cen replic\u0103, contactat de G4Media<\/a>, primarul Rare\u0219 Hopinc\u0103 spune c\u0103 brandul de sector este cu totul altceva dec\u00e2t imaginile pe care le folose\u0219te ca identitate vizual\u0103 pe Facebook.<\/p>\n\n\n\n

\n

Le foloseam cu mult \u00eenainte, nu au leg\u0103tur\u0103 cele dou\u0103. Sunt figurine reprezentative ale sectorului, nu este rocket science p\u00e2n\u0103 la urm\u0103, Circul (Circul de stat din Sectorul 2 \u2013 n.red) este tot circ, M\u0103n\u0103stirea Plumbuita e aceea\u0219i, Foi\u0219orul de foc, la fel. Brandul de sector va fi lansat \u00een perioada urm\u0103toare pentru c\u0103 este un contract atribuit \u00een trecut, a costat sectorul aproximativ 50.000 euro \u0219i clar aceast\u0103 munc\u0103 trebuie folosit\u0103 \u00een continuare. (\u2026) Exclus s\u0103-l modific\u0103m, e o munc\u0103 f\u0103cut\u0103 de profesioni\u0219ti \u0219i care personal \u00eemi \u0219i place. Branding-ul r\u0103m\u00e2ne acela\u0219i, \u00eel va modifica doar prestatorul care \u00eel modific\u0103, dac\u0103 consider\u0103 c\u0103 trebuie modificat, nu am o problem\u0103 cu identitatea sectorului. Eu nu sunt sector, eu sunt persoana fizic\u0103 Rare\u0219 Hopinc\u0103, vremelnic primar al sectorului si comunic cum cred de cuviin\u021b\u0103. Sectorul are un branding al lui ce va fi lansat \u00een perioada urm\u0103toare, dar sunt acuza\u021bii stupide f\u0103cute.<\/p>\nrare\u0219 hopinc\u0103<\/cite><\/blockquote>\n\n\n\n

G4Media mai scrie c\u0103 realizarea brandului de sector a fost atribuit\u0103 prin licita\u021bie de c\u0103tre Prim\u0103ria Sectorului 2. Criteriile au fost extrem de selective. S-au cerut exper\u021bi cu premii na\u021bionale \u0219i interna\u021bionale, portofoliu din domeniul branding-ului de ora\u0219e, s-a oferit un brief \u0219i s-au cerut 3 propuneri, cum se practic\u0103 \u00een pitch-urile clien\u021bilor pentru agen\u021biile de advertising; o conditie clar\u0103 a fost \u201cf\u0103r\u0103 plagiat\u201d, spun surse implicate \u00een procesul de atribuire. Licitatia nu s-a rezumat doar la graphic design, ci la constructia unui brand (poveste, valori, pozi\u021bionare, slogan) \u0219i modalit\u0103\u021bi de brand development (cum cre\u0219ti \u0219i dezvol\u021bi un brand prin poveste, diferen\u021biator. Au participat 2 agen\u021bii. GMP \u0219i Kron, ultima descalific\u00e2ndu-se dup\u0103 ce au fost cerute clarific\u0103ri privind unele elemente de grafic\u0103 care p\u0103reau preluate, iar agen\u021bia nu a mai r\u0103spuns solicit\u0103rii Prim\u0103riei Sectorului 2.<\/p>\n\n\n\n

CITE\u0218TE \u0218I:<\/strong> Primarul Sectorului 3, sup\u0103rat pe liniile de tramvai din Capital\u0103: \u201e\u00cemi rup ma\u0219ina \u00een ora\u0219\u201d<\/a>
<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Prim\u0103ria Sectorului 2 a lansat noua identitate vizual\u0103, iar subiectul a devenit motiv de scandal \u00eentre actuala administra\u021bie \u0219i fostul edil. Motivul – Radu Mihaiu sus\u021bine c\u0103 Rare\u0219 Hopinc\u0103 folose\u0219te elementele de branding \u00een interes politic. Branding-ul Sectorului 2 a fost finalizat \u00eenc\u0103 din mandatul fostului primar, \u00eens\u0103 acesta spune c\u0103 a decis s\u0103 nu […]<\/p>\n","protected":false},"author":8,"featured_media":118497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6994,9025,24,62],"tags":[19181,19179,8587,19180,19182,1919,7088],"ppma_author":[22111],"class_list":["post-118470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-2","category-politic","category-primarie","category-stiri","tag-brand-sector-2","tag-branding-sector-2","tag-foisorul-de-foc-2","tag-manual-branding","tag-micul-bucuresti","tag-radu-mihaiu","tag-rares-hopinca-2"],"acf":[],"yoast_head":"\nNoua identitate a Sectorului 2, motiv de scandal \u00eentre actuala administra\u021bie \u0219i fostul primar. 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